200 Search Engine Factors List – Google Algorithm

google-200-seo-factors

Domain Level Factors

  • Domain Age
  • Keyword Appears in Top Level Domain
  • Keyword As First Word in Domain
  • Domain registration length
  • Keyword in Subdomain Name
  • Domain History
  • Exact Match Domain
  • Public vs. Private WhoIs
  • Penalized WhoIs Owner
  • Country TLD extension

Page-Level Factors

  • Keyword in Title Tag
  • Title Tag Starts with Keyword
  • Keyword in Description Tag
  • Keyword Appears in H1 Tag
  • Keyword is Most Frequently Used Phrase in Document
  • Content Length (2032-2416)
  • Keyword Density
  • Latent Semantic Indexing Keywords in Content (LSI)
  • LSI Keywords in Title and Description Tags
  • Page Loading Speed via HTML
  • Duplicate Content (Negative effects)
  • Rel=Canonical
  • Page Loading Speed via Chrome
  • Image Optimization
  • Recency of Content Updates
  • Magnitude of Content Updates
  • Historical Updates Page Updates
  • Keyword Prominence
  • Keyword in H2, H3 Tags
  • Keyword Word Order
  • Outbound Link Quality (But Authority sites only)
  • Outbound Link Theme
  • Grammar and Spelling (Mixed signal was important could be)
  • Syndicated Content
  • Helpful Supplementary Content
  • Number of Outbound Links (Can hurt page rank)
  • Multimedia
  • Number of Internal Links Pointing to Page
  • Quality of Internal Links Pointing to Page
  • Broken Links
  • Reading Level
  • Affiliate Links
  • HTML errors/W3C validation
  • Page Host’s Domain Authority
  • Page’s PageRank
  • URL Length (Excessive length can hurt)
  • URL Path (proper step by step to home page)
  • Human Editors
  • Page Category
  • WordPress Tags
  • Keyword in URL
  • URL String
  • References and Sources
  • Bullets and Numbered Lists
  • Priority of Page in Sitemap
  • Too Many Outbound Links (Can hurt ranking)
  • Quantity of Other Keywords Page Ranks For (Positive affect)
  • Page Age (Fresh pages are prefer but old updated are most preferable)
  • User Friendly Layout
  • Parked Domains
  • Useful Content (Quality and useful)

Site-Level Factors

  • Content Provides Value and Unique Insights
  • Contact Us Page
  • Domain Trust/TrustRank
  • Site Architecture
  • Site Updates
  • Number of Pages
  • Presence of Sitemap
  • Site Uptime
  • Server Location
  • SSL Certificate
  • Terms of Service and Privacy Pages
  • Duplicate Meta Information On-Site (negative factor)
  • Breadcrumb Navigation (Plus point)
  • Mobile Optimized
  • YouTube (prefer cua now google own it)
  • Site Usability
  • Use of Google Analytics and Google Webmaster Tools
  • User reviews/Site reputation (Like Yelp.com and RipOffReport.com)

Backlink Factors

  • Linking Domain Age
  • # of Linking Root Domains
  • # of Links from Separate C-Class IPs
  • # of Linking Pages
  • Alt Tag (for Image Links)
  • Links from .edu or .gov Domains
  • Authority of Linking Page
  • Authority of Linking Domain
  • Links From Competitors
  • Social Shares of Referring Page
  • Links from Bad Neighborhoods (it hurts ranking)
  • Guest Posts (not much valuable)
  • Links to Homepage Domain that Page Sits On
  • Nofollow Links
  • Diversity of Link Types
  • “Sponsored Links” Or Other Words Around Link (Deceased ranking)
  • Contextual Links (On page links- navigation)
  • Excessive 301 Redirects to Page (hurt seo ranking)
  • Backlink Anchor Text
  • Internal Link Anchor Text
  • Link Title Attribution
  • Country TLD of Referring Domain
  • Link Location In Content (begining links are better than at bottom)
  • Link Location on Page
  • Linking Domain Relevancy
  • Page Level Relevancy
  • Text Around Link Sentiment
  • Keyword in Title
  • Positive Link Velocity
  • Negative Link Velocity
  • Links from “Hub” Pages
  • Link from Authority Sites
  • Linked to as Wikipedia Source
  • Co-Occurrences
  • Backlink Age
  • Links from Real Sites vs. Splogs
  • Natural Link Profile
  • Reciprocal Links (avoid excessiveness)
  • User Generated Content Links
  • Links from 301
  • Schema.org Microformats
  • DMOZ Listed
  • TrustRank of Linking Site
  • Number of Outbound Links on Page
  • Forum Profile Links
  • Word Count of Linking Content
  • Quality of Linking Content
  • Sitewide Links
  • Organic Click Through Rate for a Keyword
  • Organic CTR for All Keywords
  • Bounce Rate
  • Direct Traffic
  • Repeat Traffic
  • Blocked Sites
  • Chrome Bookmarks
  • Google Toolbar Data
  • Number of Comments
  • Dwell Time

Special Algorithm Rules

  • Query Deserves Freshness
  • Query Deserves Diversity
  • User Browsing History
  • User Search History
  • Geo Targeting
  • Safe Search
  • Google+ Circles
  • DMCA Complaints
  • Domain Diversity
  • Transactional Searches
  • Local Searches
  • Google News Box
  • Big Brand Preference
  • Shopping Results
  • Image Results
  • Easter Egg Results
  • Single Site Results for Brands

Social Signals

  • Number of Tweets
  • Authority of Twitter Users Accounts
  • Number of Facebook Likes
  • Facebook Shares
  • Authority of Facebook User Accounts
  • Pinterest Pins
  • Votes on Social Sharing Sites
  • Number of Google+1’s
  • Authority of Google+ User Accounts
  • Known Authorship
  • Social Signal Relevancy

Brand Signals

  • Brand Name Anchor Text
  • Branded Searches
  • Site Has Facebook Page and Likes
  • Site has Twitter Profile with Followers
  • Official Linkedin Company Page
  • Employees Listed at Linkedin
  • Legitimacy of Social Media Accounts
  • Brand Mentions on News Sites
  • Co-Citations
  • Number of RSS Subscribers
  • Brick and Mortar Location With Google+ Local Listing
  • Website is Tax Paying Business

On-Site WebSpam Factors

  • Panda Penalty (Low quality content)
  • Links to Bad Neighborhoods
  • Redirects
  • Popups or Distracting Ads
  • Site Over-Optimization (keyword stuffing, header tag stuffing)
  • Page Over-Optimization(use just certain keywords is negative)
  • Ads Above the Fold
  • Hiding Affiliate Links(especially cloaking)
  • Affiliate Sites (google not like much)
  • Autogenerated Content
  • Excess PageRank Sculpting
  • IP Address Flagged as Spam
  • Meta Tag Spamming

Off Page Webspam Factors

  • Unnatural Influx of Links
  • Penguin Penalty
  • Link Profile with High % of Low Quality Links
  • Linking Domain Relevancy
  • Unnatural Links Warning
  • Links from the Same Class C IP
  • “Poison” Anchor Text (sign of spam)
  • Manual Penalty
  • Selling Links (impact pagerank but hurt search visibility)
  • Google Sandbox (Sudden influx of links sites google hurt visibility)
  • Google Dance (effect on ranking) (sign to stop trying game with google algorithm)
  • Disavow Tool (to remove penalty)
  • Reconsideration Request
  • Temporary Link Schemes (bad technique)