When developing the first product, you probably do not even know what ASO, because there are too many other things you need to do. Most novice developers even to the game to enter the Appstore when they know there is a “keyword” this thing to go to study. Because these developers are almost no time spent on the keyword, which will directly lead to their loss of a large number of potential downloads. Data show that 63% of the downloads from the application store search behavior, so developers must ensure that the keyword up and down enough effort.
1. A build of a keyword library
However, before building your keyword library, you must be familiar with some basic ASO terminology:
Relevance: The relevance of a particular keyword to your application and to the target audience. Unrelated keywords can be difficult to generate effective conversions.
Difficulty: A particular keyword competition incentive level, the higher the value means that it is more difficult to enter the front rank.
Traffic: A particular keyword sought-after degree, the number of searches in the search is higher, the higher the value.
2. Determine the relevance of the keyword
Remember to use keywords that are highly relevant to your app and users. Some keywords seem to have a ranking advantage, but for your products, it does not make sense. For example, you are developing a mathematical game, but you put the keyword is defined as “swimming”, although swimming has a very good flow and intermediate difficulty, but it has nothing to do with your product.
At this time if there is a player want to find some swimming games or swimming learning books, the top ten search does appear in your math game products, but they will download it? Almost no one will? Because only relevant keywords can generate an effective conversion rate.
3. Analysis of competitors keywords
We can analyze competitors to determine which keywords are relevant.
First, you need to know who your potential users and competitors are. You can find your competitor in the Appstore charts, but there is a little trick here, so you do not have to go through the different popular apps one by one. Just use the App Apps Top Apps tool, which can be very convenient for you to show up to Top three ranking applications. In addition, you can find a list of Appnique’s “Recommended Competitors” and Sensor Tower’s “Track Contenders” tool.
Ok, now that you have found your competitor, use Sensor Tower’s Keywod Spy to let you spot your competitors ‘keywords. In addition to letting you discover competitors’ keywords, you can also see your product’s Keywords overlap with the situation.
At this stage, your main goal is to produce a broad, potentially relevant set of keywords, different ASO tools may provide you with different keywords, and your job is to manually filter out the final can be used by those Keyword.
4. Determine the keyword
Now, determine the keyword by following these steps:
4.1. Software Name
Many applications in fact contain some important keywords in their names, so name is a good starting point. In general, you should add some high-traffic, high-difficulty keywords to your application.
4.2. Software Description
Carefully observe the application description of competitors, some applications are likely to include potential keywords in the description, but it is worth noting that the Appstore algorithm may not speak application description of the text included in the ranking considerations.
4.3. Software Evaluation
Competitors of the high score evaluation of the potential will sometimes have keywords, starting from the five-star evaluation, because the five-star evaluation is the most intuitive of the needs of players.
4.4. Google Trends
If you want to know the amount of search for a keyword, in fact, Google trends is also a good choice. We still use mathematical games as an example, we use “mathematical games” as the basic keywords, and query “mathematical movement” and “mathematical training” for comparison. The search for “maths” is almost zero, indicating that it is likely to be a cool keyword, and Google Trends will provide you with some keyword suggestions.
5. App Store Related Keywords
Apple is currently testing a new application store function, when you start the query, the relevant keywords can be displayed directly in front of the user.
5.1. Access to Keyword Data
Now that you have a keyword font, you must have access to the specific application store data, and many ASO tools will present keyword traffic and keyword difficulty for you. This step is critical, after which you need to get each keyword traffic and difficulty, it is very important because before entering the second step, you need to keywords in the zero-flow keywords that all empty (or the They put a pending area, because some keywords are likely in the next period of time to get traffic again, who can think of flappy bird suddenly red up?). Depending on the type of game you play and the information you collect with the ASO tool, you can average the iPhone and iPad scores to get a combined difficulty / traffic figure.
5.2. Wisely Choose your Keywords
Appstore limits the list of keywords to 100 characters or less. Within this limited length, we need to decide which keywords to use. The ultimate goal of all this behavior is to select the appropriate keywords from the keyword library, these appropriate keywords will bring effective downloads. First of all, we must remember:
Appropriate difficulty: We need some not not too difficult to rank the keyword, because our product itself is basically in the Appstore is not well-known, we are not angry bird.
Some traffic: We need to have a certain amount of search keywords, otherwise we will waste 100 characters of space, no traffic will not bring download.
At this stage we usually have two choices, or choose high traffic keywords, or choose a difficult keyword. In the end to choose which? Perhaps your answer may be to choose high traffic keywords.
5.3. Select the Difficulty of Keywords
Assuming this is your first application, then it is recommended that you start from now will have to consider the score for the keyword, you have all the traffic in the keywords to do a ranking, and for their difficulty points about grades. The following algorithms will affect your software ranking:
- The total download (current version and previous versions)
- Download momentum (download acceleration)
- The amount of comments (positive and negative comments and historical comments)
- The player active degree (the frequency of the application is open)
- The abandonment rate (application to delete the ratio)
- Click to download rate (how many downloads from the search download)
In general, the top 10 traffic keywords in our application require a lot of testing and evaluation, so do not expect to select the keywords you want in a single click. ASO optimization takes time and requires continuous monitoring and tuning. Is a continuous development process.
In addition, Appstore will often change their algorithm, so we need to have the ability to respond quickly and modify. Choosing a keyword with high relevance, low difficulty, and at least some search volume for the keyword is your best choice. Every time you update the keyword list will bring you more gains, so after the first submission to give up, keep the screening process.
5.4. The difficulty level
If your software is already online, you can now rank the list of keywords, and ideally, you should always be concerned about the impact of keywords on the download. This information is valuable because it will help you to make good decisions about subsequent decisions. Knowing your keyword ranking is also important for determining the level of difficulty after the difficulty level we have listed below. Separating difficulty levels can help you quickly narrow down potential keyword lists.
The target keywords: (difficulty is less than 2, and ranking less than 10), this is your first choice, this keyword gives you the opportunity to appear in the search of the top ten.
Alternative Keywords: (Difficulty between 2-4, and Ranking between 10-30) This is your alternative, if you are not sure enough target difficulty keywords, then you can use these keys The word fills your list.
Exclude keywords: (difficulty greater than 4, ranking greater than 30): This is the keyword you need to exclude. These keywords have little chance to help you bring downloads.
Ideally, you should have enough target keywords to choose from, and if you do not have enough alternate keywords, it is recommended to reread the first article. Game shelves is the real beginning, the moment from the game shelves, you should always keep track of your keyword ranking, attention to comments, rankings, downloads and other elements to determine what you need in the end keywords.
5.5 Traffic is king
So far most of the time we are talking about the degree of difficulty and relevance, in fact, flow is certainly very important, there is no flow without everything, but that with a certain flow of cases we will be more concerned about the degree of difficulty and relevance, such as Say you have only one keyword to fill in, but you still have three potential keywords to choose from, and if they are both highly relevant and equally difficult, it is natural to choose high traffic keywords.
6. ASO advanced tips
Space is very valuable, Apple has limited the user 100 characters. So we have to limit the role of space to maximize the role of the keyword. You can add the name of the software in your own keywords, but remember that if you want to create their own brand of products, then avoid the name of their own software into garbage heap Oh!
Note that the length of the keyword, as far as possible to ensure that each keyword is less than 10 characters. Keep up-to-date, because every time you update, you will have the opportunity to delete the underperforming keywords and add new keywords.