These 8 SEO tips will help you to learn basics of Search Engine Optimization, and to rank up your posts in google search…
So lets, continue
- Choose your keywords wisely
- Use your keywords judiciously
- Test your keywords with pay-per-click advertising
- Create links from other sites to your site
- Make your SEO activities ethical
- Submit your site to the search engine
- Monitor the progress of SEO, but please be patient
- Consider Outsourcing
1. Choose your keywords wisely
A keyword is a term that a customer uses to find a site when using a search engine. The idea is to optimize your pages for these keywords or phrases. You should choose keywords that accurately reflect your business. Keywords should be targeted enough to target potential customers, but the scope should not be too narrow.
Of course, you may have a large number of keywords. The best way is to select different keywords for different pages. If your business name is widely known, use it as a keyword on the About Us page. However, most customers are searching for a product or service, not a business name.
For help with keywords, check the server log to see which search criteria your site has used. In addition, try using search criteria to see which search terms have an impact on the competitor’s site.
2. Use keywords wisely
The site keywords should appear in the “meta title” of each page. The Meta Header appears at the top of the browser window, above the menu bar. In addition, keywords should appear regularly throughout the homepage. It is especially important for keywords to appear frequently in the opening paragraph.
But to avoid overuse of keywords. This is called “keyword stuffing”. Search engines can find keyword stuffing and will lower your page rank. There are several tools that can help you optimize your keyword density. However, avoid using the software used to write the site page. Search engines can also find these keywords. The following is the golden rule of SEO: must not be placed in order to sacrifice the quality of the contents of the keyword. This will affect your page rank. Most importantly, visitors will not be interested in your site.
3. Test your keywords with pay-per-click advertising
Google AdSense, MSN adCenter or other pay-per-click advertising programs can test the validity of keywords. You’ll see if your keywords can drive traffic to your site. You can also ensure that your keywords are targeted to paying customers.
Pay-per-click costs can be prohibitive. However, if used correctly, it will attract customers to your site. Pay per click is not an alternative to search engine optimization. It should be used in conjunction with SEO to help you evaluate your keywords. If the evaluation is not good, consider replacing keywords.
4. Create a link from your other site to your site
The search engine considers each incoming link a referral to your site. Therefore, the more links are introduced, the higher the page rank will be. But there are limitations. The search engine must treat the linked site as a premium address. Linking a notorious site to your site may cause damage to your ranking. Proactively exchange links with sites related to your business. If they rank higher, it’s better. Requires a notorious site to delete any links to your site. To extract a list of sites that point to your site, try using a search engine. Just type “link: your site name” in the search box.
5. Make your SEO activities ethical
If you want to use deceptive techniques to improve page rank, the result will be counterproductive. And even make your site be turned away from search results. Once the site is banned, it is almost impossible to restore. So remember to avoid making any unethical behavior.
Do not overuse your keywords. Do not use hidden text, such as small fonts, or make the text color the same as the page background color. Do not create mirrored sites – link to the same site of your site. Also make sure that the contents of the different pages are quite different. The similarity of content across multiple pages may cause the search engine to believe that the site is fraudulent. It is also not advisable to hide or hide a page after the page. With the masking method, two pages are created. The Search Site Spider will see the keyword-rich page. The visitor will see another page, which may not be relevant to those keywords. There is one exception: if it is a Flash site, then almost impossible to optimize. Search for spiders do not understand Flash. In this case, you can create an HTML site that opens behind a Flash site. Just make sure that the site contains the same content as the Flash site.
6. Submit your site to the search engine
You need to ensure that the site is indexed by the search engine. If your site has many inbound links, the Web spider will automatically find it. Web spiders will “crawl” the Internet and update the engine’s site database.
If your site does not appear automatically, you can index the service by submitting it or by yourself. Each of the three major search sites has a form for submitting Web addresses. Here are the links to these submission pages:
7. Monitor the progress of SEO, but please be patient
SEO will not happen overnight. It takes months to get good page rankings. Trying to hastily complete SEO activities can lead to errors. The consequences of these errors can be serious. However, monitoring the progress of SEO is very important. Be sure to use the primary engine to search for your keywords to see how they rank. You may be pleasantly surprised to find that they suddenly start to enter the relevant search conditions. This is a reward for you.
Search results fluctuate up and down. Ranking changes daily or even hourly. Please check your rankings frequently to get accurate information. Do not worry about slight fluctuations. But if you find a downward trend, please take prompt action. As site traffic increases, sales should also increase. If sales do not grow, re-evaluate your site content and navigation. Good copy-writing and instructions can help increase sales.
8. Consider outsourcing
Search engine optimization is an ongoing process that can be a full-time job. Some companies specialize in SEO. It may be more expensive to hire an SEO firm to optimize your site. The price will vary depending on your site, the services offered, and the length of time. However, the benefits of this may make it a wise investment. You are hiring an expert who can achieve better results than you. The increase in the volume of business generated by good SEO is expected to offset the cost.
The bad SEO will be more harmful than no SEO. Therefore, it is important to find the right company to handle your SEO activities. Please ask to see the company’s ethics code. Which should be made clear deceptive SEO techniques.
Of course, the company itself should also have a good page rank. But do not rely solely on that. Please contact the company to provide the certification. Please visit the company’s website and pay attention to the quality of the copy. Next, the company should be able to provide detailed plans. Which should include a variety of methods for improving rankings. Of course, its methods and pricing plans should be clear.
Be wary of companies that make unrealistic expectations. For example, if it ensures that a popular word is ranked the most in Google, avoid collaborating with it. In addition, if it promised to produce results soon, may be the use of deceptive skills. However, before you consider outsourcing, you may want to try using SEO management software, which can help you find keywords, submit the page and track the results. It’s cheaper than outsourcing. But remember, the role of search engine optimization is limited. A well-optimized page can lead to visitors, but only good products can turn visitors into customers.