With the internet influencing most businesses and the world is brought closer by the online networks, there is a wide range of dependencies on digital marketing transformation. Most online businesses hire personnel to enhance their website to ensure the best possible efficiency. We have been continuously emphasized on improving conversions, auditing your site and Search Engine Optimization (SEO). While Understanding the importance of SEO, Free SEO audit tool help you to conduct a website audit report.
What is Website Audit?
A website audit is a process of examining a page performance before subjecting it to Search Engine Optimization.
In this blog I share 7 Steps To Audit Your Website For Improved SEO And Conversions.
1. Website Performance Optimization
These audits are generally responsible not just to gauge the content of a website but also it’s technical framework. Such an analysis will tell you how you can make your site more robust. This ensures how user-friendly your site is and how easy it is for your website to be work with prominent search engines. Providing a user-friendly experience while working with your website, and offering what they are looking for, will bring you more business.
Through website audits, you can find any missed SEO opportunities. By SEO opportunities, we mean appropriate keywords used in the content efficiently to allow your website to be seen by search engines quickly. It also gives you a chance to update your SEO and keep up with the changing trends in the online network. At the same time, it makes sure that your quality content is given priority over search engine rankings.
3. Conversion Rate Optimization
This refers to your lead generating and conversion capacity of your website. When a user visits your webpage, is satisfied with the information provided or the services offered, the user becomes a prospective customer or client. This is called conversion and is the fundamental aim of any website. Through websites audits, you can boost your conversion rates and improve traffic.
Having understood the benefits, let us now look at the various assessments that your website is put through while doing a website audit.
4. Website Performance Assessment
This is the first and most important assessment that focuses on how users navigate through your website and how well it responds to them. It asses your homepage, landing page, various posts, etc.
First, it checks if the website is optimized for maximum usability. The more the people visiting your website, the more business leads you to get to generate. But your site must be able to support the wide range of users. The website should be able to produce sufficient information and at the same time be attractive and friendly to use. To ensure this, you need to make sure all your main business propositions such as services or products offered are easily accessible via proper navigation menus. Then you need to ensure that the website layout and design are simple yet sufficient to provide all the necessary internal links. Also, you need to ensure that there are not too many distractions or Ads on the website that may steal your conversion.
Another significant factor to check is the overall speed of your website. Users don’t like sites that take ages to load therefore you should make sure that your website is fast and displays all images and date on time.
5. SEO Assessment call
Optimizing your website to be discovered quickly by search engines while not compromising on the quality of your content is a critical balance that you need for the success of your site. Users should ultimately find your website and ensure that it satisfies the user’s needs. Thus you should check if you are delivering good quality content to them which answers all their questions and tell them what they should do next to avail the facilities to you provide. Your content should also include the necessary keywords, which are strategically placed to enable most of the prominent search engines to find you.
6. Conversion Rate Assessment
As discussed above, the conversion rate is the basic idea that any website is chasing. This assessment involves, checking how many marketing offers are a part of my content, does it cover a variety of suggestions that cater to the needs to different people and of course the landing pages of the website where the actual conversion happens are in place. It also checks if you have missed any opportunities to get your user interested in your product.
7. Technical Assessment
The last assessment is the technical assessment. Here you may need to take the help of a technical person or hire an agency that checks the technical aspects of your website. This focuses on the user experience (UX). This assessment reviews if your site is designed to be responsive to the user. That is, you check if the website is mobile friendly and compatible with different operating systems. It checks if the site is throwing any error messages due to issues like broken links or dead ends.
Canonicalization is used to gain more control over how your URLs appear in search results. Also to minimize issues related to duplicate content, it’s recommended that you pick a preferred or canonical URL as the preferred version of the page.
Wrap Up: Website audits are not easy as they involve a lot of the above complex assessments and need professional expertise to get it right. But it is a powerful tool that can ensure the performance and success of your website.
Prerna Sharma is Digital Marketing Expert at eNest Services, skilled at SEO, SMO, SEM, Email Marketing and Viral Marketing.